Category Archives: Маркетинг. Реклама

Convention Industry Network

Convention Industry Network

Автор: Youngmi Kim

This study aims to identify the network established by convention service suppliers in three convention cities in Korea (i.e., Busan, Daegu, and Gwangju). The following results were obtained. First, the important convention service suppliers in each of the three cities were identified. Second, the structural characteristics of the current networks formed by the convention suppliers in the three convention cities were investigated. As regards the shape of the networks, Busan City»s shape was found to be that of a “star” with Busan CVB and BEXCO as the central point in the network. Meanwhile, Daegu and Gwangju City were found to have no particular central points in their respective networks. Third, this study investigated a variety of types of resources exchanged by convention service suppliers. Lastly, convention suppliers» perception gaps between the current and the future status on establishing a cooperative relationship with others in each three region were also…

Marketing For Dummies

Marketing For Dummies

Автор: Alexander Hiam

Learn to: Craft a strategic and creative marketing plan Conduct market research to inform your decisions Deliver your message to customers where they actually are Get your pricing, distribution, and sales in order Everything you need to becom

Marketing Plan West Midland Amateur Swimming Association UK

Marketing Plan West Midland Amateur Swimming Association UK

Автор: Faisal Sheikh

An opportunity to apply marketing principles and practices to an organization that works on social service objectives. This book provides a marketing plan for the West Midland Swimming which if implemented properly would result in the successful marketing of its brand. The marketing plan enables improved communication between the organisation and its stakeholders. This project specifically looked at the project of Everyday Swim and provide the marketing plan to ensure the services provided are communicated to the community effectively to cause a culture change towards increased swimming involvement. An effort to make a difference and learn the art of social marketing. Living a healthy and active lifestyle is of immense importance these days. The goal was to promote good health and constructive activities within the community.

Facebook Marketing All-in-One For Dummies, 2nd Edition

Facebook Marketing All-in-One For Dummies, 2nd Edition

Автор:

Facebook Marketing All-in-One For Dummies, 2nd Edition will be a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods and their services on Facebook. The book will provide readers with all of the tools they need to create successful Facebook marketing campaigns and to use the social network to its full potential. The book will be fully updated for the 2nd edition to cover the new Timeline design for Pages and how to approach your Facebook strategy with this change, new advertising types, changes to Facebook Insights, and new applications to incorporate into your Facebook strategy. The 9 minibooks are: Joining the Facebook Marketing Revolution Claiming Your Presence On Facebook Adding the Basics Building, Engaging, Retaining, and Selling Understanding Facebook Applications Making Facebook Come Alive Advanced Facebook Marketing Tactics Facebook Advertising Measuring, Monitoring, and Analyzing Examples and case…

Advertising as a marketing communication tool

Advertising as a marketing communication tool

Автор: Karina Petrova and Anastasiya Bochkareva

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2»s Frank TV commercials and actual Tele2»s expectations and anticipations of customers» perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2»s advertisements with the main character Black Sheep Frank and slogan «Born to be cheap». At the same time the company»s expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers» perceptions and company»s expectations.

Бизнес не как обычно

Бизнес не как обычно

Автор: Анита Роддик

Анита Роддик — одна из наиболее неоднозначных, противоречивых и преуспевающих женщин в мировом бизнесе. В книге «Бизнес не как обычно» рассказана история самой Роддик и ее компании «The Body Shop» со всеми ее взлетами и падениями на протяжении последнего десятилетия. По ходу рассказа автор переворачивает с ног на голову представление общества о бизнесе и доказывает, что международная компания вполне способна соблюдать нормы социальной ответственности, не жертвуя при этом ни здравым смыслом, ни прибылью. История компании «The Body Shop» — это история успеха двадцатого века. Эта книга — о том, как это произошло и почему.

Virtual Product Placement in a Virtual World

Virtual Product Placement in a Virtual World

Автор: Roberto Celot

A development in technology has made it much easier for people to ignore typical messages. Firms need to look for a new alternative to acquire the mind of the consumers. PP in movies is one of the answer advertisers have found. In media and entertainment environment PP is the inclusion of brand. PP has been used widely in entertainment media, like TV programs and films. Since PP is became a common practice in the media many studies have been done on how people react with this type of stealth adv. messages. The way consumers’ process PP in fact completely differs from the way they process the traditional adv. Firstly, consumers quickly recognize traditional adv., and therefore they become skeptical and aware of the persuasion mechanism from the brand message. Instead PP is rather less likely to activate these defense mechanisms. Secondly, the traditional adv. is usually the main focus of the viewer. On PP instead, the viewer has the main focus on the entertainment media and not on…

Очерки российской рекламы. Книга 3. Кинорынок и кинореклама в России в 1915 году. Рекламная кампания фильма «Потоп»

Очерки российской рекламы. Книга 3. Кинорынок и кинореклама в России в 1915 году. Рекламная кампания фильма «Потоп»

Автор: Александр Игнатенко

Это третья книга из запланированной авторской серии, посвященной рекламным и PR-кампаниям, проводимым в России в разные годы (XVIII-XXI веков) и нашедшим отражение в печатных СМИ. В отличие от предыдущих, она полностью посвящена одной теме, рекламным технологиям, применяемым на российском кинорынке в 1915 году.

Managerial Accounting : Tools for Business Decision Making

Managerial Accounting : Tools for Business Decision Making

Автор: Jerry J. Weygandt

Book DescriptionWeygandt Managerial Accounting Third Edition gives students the tools they need to succeed, whether as accountants or in other career paths. With a framework in decision-making, Weygandt 3/e covers all the necessary techniques and concepts for a one semester, undergraduate managerial accounting course. Many students in this course are not accounting majors and will need to understand the big picture of accounting. Therefore, Weygandt 3/e provides students with a pedagogy that helps them to build their decision-making skills and to understand how to use accounting information to make quality business decisions in whatever major or career they choose.

Искусство презентации. Основные правила и практические рекомендации

Искусство презентации. Основные правила и практические рекомендации

Автор: А. В. Муромцева

В данной книге собран и систематизирован материал по представлению информации при создании и проведении презентаций. В ней определено понятие «презентация», рассмотрены ее типы, учтены механизмы воздействия особенностей представления информации на людей и рассмотрен процесс создания презентаций от самого замысла до непосредственного воплощения в жизнь. Она наполнена практическими советами по организации презентаций, использованию средств визуализации информации, специальными приемами и наглядными примерами из жизни. Книга дает целостное, законченное представление о способах наглядного представления информации с помощью современных технических средств, видах и целях презентаций, правилах расположения различных объектов на слайдах и о способах проведения презентаций. Книга будет полезна и тем читателям, кто впервые столкнулся с презентациями, и тем, кто уже имеет определенный опыт их создания.